When families need help, they don’t want a discount. They want the person everyone already trusts.
Not just more leads. More belonging. More loyalty. More growth. Because when the right people show up at the right time, neighborhoods thrive.
We help home service pros—plumbers, electricians, HVAC, landscapers—become the trusted choice in their community.
StopCompeting on Price. StartCompeting on Reputation.
Problem
The Real
Problem
Most contractors get treated like commodities. Same ads. Same websites. Same promises. That’s why customers shop on price instead of trust.
The problem with cookie-cutter marketing is it erases what really makes you valuable. It sands off your edge and treats you like you need to look soft to be safe. But that’s not what customers want.
Here’s the truth:
strength is safety.
Homeowners don’t want a timid contractor in their basement. They want someone steady, skilled, and reliable.
Neighborhoods don’t thrive on price wars—they thrive on trusted stewards who keep homes safe and communities strong.
Worklight was founded by someone who started as an apprentice electrician before moving into marketing.
We don’t just sell clicks. We build reputations.
Marketing Built for Trades, Not Tech Bros
We specialize in contractors and service professionals because we understand job sites, seasonal work, and what actually makes local families trust you with their biggest investment—their home.
Logos, websites, and materials that make you look established
Truck wrap design that actually generates calls
Brand that commands respect, not just attention
2.
Marketing That
Rings Your Phone
Google ads that bring real calls, not tire kickers
Local SEO that puts you first when people search in your area
Systems that turn leads into loyal customers
3.
Neighborhood
Trust Building
Position you as the go-to local expert
Community-focused messaging that builds loyalty
Help you become the name neighbors recommend
Our Approach
We Don’t
Run a Lead Farm
Unlike agencies that recycle the same templates for everyone, we build custom strategies based on your trade, your area, and your goals.
And when we take you on as our handyman, roofer, or electrician, we don’t take on your competitor down the street. Why? Because every community deserves one trusted expert per trade—not a revolving door of vendors. Real authority only grows when you’re not constantly being undercut.
We don’t sell the same “opportunity” to ten contractorsand watch you fight over scraps.
proof
What OurClients Experience
I signed an agreement with Worklight to do my marketing and website. It is so nice to have someone I can simply say, here’s the goal and vision, and they’ve got it from there. They’ve proven this out to me many times over the past three years now. If you want someone who can take marketing off of your plate so you can focus your efforts on your primary role, you can trust Worklight!
— Local Business Owner
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— Local Business Owner-4
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— Local Business Owner-3
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— Local Business Owner-2
Which contractor would you call?
Educational example showing industry standards
VS
Professional branding builds trust.
Real Results
You Can Expect
01
Professional brand
that makes you look established
02
Website
that converts visitors into calls
03
Google ads
that bring qualified leads
04
Local SEO
that gets you found first
05
Systems
that build long-term customer relationships
Our Services
Whether You’re Just Getting Established or Ready to Own Your Market
Professional marketing is an investment in long-term reputation, not a quick fix. We’re building the foundation that keeps your phone ringing for years, not just this month.
We've Got a Package
That Fits
Complete Brand & Marketing Packages:
Foundation Package – No Territory Exclusivity
Neighborhood Champion
01
Professional logo + brand guidelines
02
Review generation system setup
03
Google My Business optimization
04
Lead-capturing website (3-5 pages)
Perfect for:
Contractors getting established, need professional presence, not ready for major market commitment
$5,997
Territory Guardian Package –
EXCLUSIVE TERRITORY RIGHTS
Local
Legend
01
Includes Territory Claim:
Choose your territory
No competing trades in your territory
Marketing focused on dominating your neighborhood
02
Complete Marketing System:
Everything in Neighborhood Champion
Truck wrap design + coordination
Advanced website with ongoing SEO
Social media setup + monthly content
Geo-targeted ads (Google/Facebook)
Monthly optimization & strategy
Perfect for:
Established contractors ready
to own their neighborhood
$9,997 + $1,500
/month
Multi-Territory Domination –
PREMIUM EXCLUSIVE
Community Cornerstone
01
Claim Multiple Territories:
Primary territory + up to 2 additional
Complete market protection across your service area
Regional brand dominance strategy
Choose your territory
02
White-Glove Marketing System:
Everything in Local Legend
Advanced automation & AI integration:
Smart call answering system (never miss leads)
24/7 chatbot
Automated follow-up sequences
Video content production
Local sponsorships & partnerships
Dedicated account manager
Quarterly strategic planning
Perfect for:
Contractors who want to be THE regional authority
$15K+ + $2,500
/month
* All packages include the option for ongoing monthly marketing support to keep the phone ringing.
Need just one thing done right?
Individual Services
We also handle logo design, truck wraps, websites, Google ads that actually bring calls, promotional videos, uniforms & branded gear, and getting your phone to ring more.
We Only Work With Contractors & Service Professionals
While other agencies juggle restaurants, lawyers, and dentists, we focus on the trades and service industries. Your challenges are our specialty.
We Understand Your Business
Founded by someone who worked construction and trades before moving into marketing, we get the reality of seasonal work, emergency calls, and what makes customers trust you with
their property.
We Limit Our Clients
We don't take on unlimited competitors in the same market.
When you work with us, you're getting focused attention,
not divided effort.
Next Steps
Here's What
Happens Next:
/// Steward your neighborhood, and your neighborhood will take care of you.
01
Free 30-Minute Strategy Call
We'll look at your current marketing and identify your biggest opportunities
02
Custom Strategy Proposal
Based on your trade, market, and goals
03
Partnership Decision
Only move forward
if it's a perfect fit
No pressure. No generic pitches.
Just honest conversation about growing your business the right way.